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I'm Shane. Experienced software engineer and startup founder. I love SaaS and building products that people love.

Writing

The most important thing about startups

The most important thing about pre product/market fit startups is go-to-market. Here is how to think about it as a founder.

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Startup first principles

We should practice thinking more fundamentally instead, from first principles. In startups, we have a different set of first principles than physics, but the idea is the same.

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Saying no is table stakes

Saying no is table stakes. Startups are rife with opportunity cost, and a reluctance to say no to good ideas can bring you down.

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