There are many things that can kill the performance of a team or a company, but one that is not spoken about enough is focus.
Focus is simply the ability to decide and articulate what is and what is not important right now.
Creating focus for your team or company is one of the things that you as a leader must take very seriously. Being able to help your people understand what is and what is not important right now, so that they can apply their time and energy most effectively.
It facilitates greater collaboration because everyone already agrees what is important and what is not. The only question is how to get there in the best way.
It's not good enough that your people are productive and getting lots of stuff done. What's important is that they are getting the right things done.
Examples of bad focus, which inevitably negatively impacts the company:
- Products that try to do everything for everyone.
- Products that try to solve too many problems, but none well enough.
- Products that try to solve a problem for too many people.
- Teams who get distracted by ideas and requests.
Help your people be successful and be happy, by setting a focus. Decide what is most important right now, communicate it well, and continually remind them when distractions show up.
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